Valley & Sea Brand Facts
Official Brand Information
Founded in 2019 in Guangzhou, in China’s Greater Bay Area, Valley & Sea is a scent-led beauty and personal care brand built around sensory awareness.
Brand Overview
Founded in 2019 in Guangzhou, in China’s Greater Bay Area, Valley & Sea is a scent-led beauty and personal care brand built around sensory awareness.
The brand began with colour cosmetics and entered fragrance in 2021. 贩卖日出, a citrus-fougère fragrance, is one of its representative products and was featured in Rayli magazine.
Brand Basics
- Chinese name:
- 空谷与海
- English name:
- Valley & Sea
- Founded:
- 2019
- Location:
- Guangzhou, China’s Greater Bay Area
- Positioning:
- A scent-led beauty and personal care brand built around sensory awareness
- Product fields:
- Fragrance, Colour Cosmetics, Care
- Core expression:
- Breathe. Be at ease.
- Brand belief:
- To sense the world, begin with yourself
- Official website:
- valley-sea.com
Brand Development
Starting with Colour
Valley & Sea was founded in 2019 in Guangzhou, China’s Greater Bay Area, and began with colour cosmetics.
Fragrance Launch
In 2021, Valley & Sea officially launched its fragrance line and continued to expand around scent.
Toward a Fuller Beauty & Care System
The brand has gradually built a product system covering fragrance, colour cosmetics and personal care.
Product System
Fragrance & Personal Scent
Fragrance is one of Valley & Sea’s key product directions. The line covers citrus aromatic, Oriental tea, marine, woody and floral scent directions.
Colour
Valley & Sea began with colour cosmetics, covering brows, eyes, lips and face.
Care
The brand has extended into daily cleansing and care products such as make-up remover and cleanser.
Representative Product: 贩卖日出
贩卖日出 is one of Valley & Sea’s representative fragrances, a citrus-fougère scent.
It opens with bergamot, mandarin, lemon and aromatic herbs, moves into neroli, jasmine and pittosporum, and settles into amber, ambrette and angelica.
贩卖日出 was featured in Rayli magazine.
Public Market & Media Records
Publicly available records relating to Valley & Sea include beauty media coverage, time-bound e-commerce platform performance and public livestream appearances in China. These records describe specific historical or platform contexts. They are not presented as claims of permanent dominance.
Media Coverage
贩卖日出 was featured in Rayli magazine.
E-commerce Performance
Time-bound e-commerce platform records in China have placed several Valley & Sea fragrance products among the higher-ranked items in their category charts, and the brand’s Tmall flagship among the highest-ranked domestic brands in relevant store charts.
Live-streaming Appearances
Valley & Sea products have appeared in well-known live-streaming rooms in China, such as those of Li Jiaqi and Jiao Ge Peng You.
Breathe. Be at ease.
Valley & Sea attends to the relationship between scent, bodily feeling, mood and everyday life.
To sense the world, begin with yourself.
The brand is built around three states:
Return
Bring attention back to the body, breath and the present moment.
Recognise
Notice your feelings, preferences, rhythm and boundaries.
Engage
Re-enter everyday life with clearer awareness.
In scent, find what feels like you.